The objective of the BearWear project was to design a user-centric website and create a memorable logo for a UCLA clothing brand. My aim was to design a straightforward yet engaging digital platform that resonates with UCLA students. The logo design, integrating UCLA's iconic bear mascot and incorporating the university's traditional colors, serves as a cornerstone of our brand identity. It's crafted to evoke a sense of pride and belonging among the student body. The website, enhanced by this logo, seeks to offer a seamless shopping experience where UCLA students can easily find and personalize apparel that celebrates their school spirit.‍